StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Behavior - An Attribution of Family and Children Influence - Case Study Example

Cite this document
Summary
This paper 'Consumer Behavior -An Attribution of Family and Children Influence" focuses on the question - who buys about 67% of new cars and light trucks? Who spends about $100 billion on new and used cars and trucks and automotive accessories? Who influences 85% of all vehicle-buying decisions? …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Consumer Behavior - An Attribution of Family and Children Influence
Read Text Preview

Extract of sample "Consumer Behavior - An Attribution of Family and Children Influence"

Download file to see previous pages

Second, sleek exteriors and interior designs that fit a driver’s proportions as well as easy vehicular entry and exit, minimal maintenance, good visibility, storage space, and effortless parking are important to women… and men ". We have found that by meeting women’s expectations, we exceeded those of most men,” says Hans-Olivo Olsson, president and CEO of Volvo cars, a unit of Ford Motor Company. Not surprisingly, 54% of Volvo buyers in North America are women. Third, women approach car buying in a deliberate manner.

They frequently visit auto-buying websites and scan car advertisements to gather information, but recommendations of friends and relations matter most. Women shop an average of three dealerships before making a purchase decision one more than men. Recognizing that women as purchasers and influencers in car and truck buying have also altered the behaviour of dealers. Many dealers now use a one-price policy and have stopped negotiation a vehicles price. Industry research indicates that 68% of new car buyers dread the price negotiation process involved in buying a car and women often refuse to do it at all (Business week, March 15, 2004).

The above example clearly shows that how women influence the purchase decision-making process. If we carefully study the consumers we find that their behaviour is intricate and complex. The behaviour of consumers is subtle in nature, making it difficult to understand fully. Consumer behaviour is so prevalent; it significantly affects our lives either through our own action or those of other consumers. Therefore it has a great deal of practical relevance to our daily lives.Potential adopters of free services or even philosophies or ideas can also be encompassed by the definition of consumer.

But our primary attention will be directed toward ultimate consumers, those individuals who purchase for the purpose of individual or household consumption.  

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behavior - An Attribution of Family and Children Influence Case Study”, n.d.)
Consumer Behavior - An Attribution of Family and Children Influence Case Study. Retrieved from https://studentshare.org/marketing/1707698-to-explore-children-in-familys-buying-decision-making
(Consumer Behavior - An Attribution of Family and Children Influence Case Study)
Consumer Behavior - An Attribution of Family and Children Influence Case Study. https://studentshare.org/marketing/1707698-to-explore-children-in-familys-buying-decision-making.
“Consumer Behavior - An Attribution of Family and Children Influence Case Study”, n.d. https://studentshare.org/marketing/1707698-to-explore-children-in-familys-buying-decision-making.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumer Behavior - An Attribution of Family and Children Influence

Proper Upbringing of Children

Name of student: Topic: Lecturer: Date of Presentation: Parenting Styles and their Effects on Social Development of children Parenting is a challenging task bearing in mind that every parent wants his/her child to grow up to be a responsible and socially mature individual.... Parents are therefore supposed to be very careful how they bring up their children as this may affect their personality and development immensely.... Permissive parents unlike my authoritarian parents let their children to set their own limits with little or no parental guidance....
9 Pages (2250 words) Assignment

Analysis of A River Runs Through It

Their father, a Presbyterian minister, maintains a balance between strict discipline and empathetic parenting skills, using his divine understandings to drive a sense of religion and spiritualism with his two young children.... The film does an excellent job of attempting to make the audience consider the role of religion in finding personal fulfillment and in establishing positive family values that can be applied to everyday lifestyle....
5 Pages (1250 words) Essay

Stereotypical Beliefs Regarding Women

I personally noticed this point by observing that men usually do hard jobs at home, while most mothers are there to support the family in terms of their service and comfort for their husband and children.... Women cannot usually do heavy loads, but in the beginning, men have the fundamental role to provide for the entire family to survive....
6 Pages (1500 words) Essay

Family Therapy and Therapists

The The family therapist acknowledges that there is a diversity of family forms, such as nuclear, extended, cohabitation and same-sex, to name a few.... The social construction framework is useful to human service workers in the fields of family therapy and psychotherapy in that it allows practitioners to investigate and empower client's creation of meaningful understandings of themselves and the wider world (Swann, 1999).... The family therapist as a human service practitioner should seek to provide interventions that facilitate relationship issues and aid in the understanding and therapy for mental and emotional disorders within the family context (D' Rozario, 2000; Scarzoni, 1995)....
7 Pages (1750 words) Essay

Intercultural Communication As A Trading of Cultural Stereotypes

Forming stereotypes is a natural occurrence amongst people as they try to bring order to their environments by compartmentalizing their experiences.... The paper "Intercultural Communication As A Trading of Cultural Stereotypes" discusses how stereotypes affect the different cultural groups.... hellip; Intercultural communication is the exchange of information between two cultures for the purpose of creating meaningful comprehension about the group members....
5 Pages (1250 words) Essay

Marketing Intelligence and Business intelligence Roadmap

The assignment "Marketing Intelligence and Business intelligence Roadmap" states that Marketing is an important concept in business and appropriate marketing strategies influence the progress of any business thereby increasing its scope of customers and profit margin.... As a marketer, it is important to understand the behavior of consumers to be able to influence the decisions that they make.... This includes the reasons that influence buyers to purchase certain products....
8 Pages (2000 words) Assignment

Sociological Problem of the Rise of Spectatorship and Decline of Direct Participation in Society

hellip; The role of the intellectual community, such as teachers, doctors, religious leaders, political leaders, is of prime importance because they are the ones who influence, construct, and deconstruct the social psychology of people who subsequently use the psychological construct for interacting with the other society members....
8 Pages (2000 words) Essay

Social Interaction

Among them are Implicit Personality Theory, Attribution theory, Self –monitoring and Self- presentation strategies, Factors that influence relationships formation, Balance theory and Social exchange theory and etc.... Bernard Weiner was an originator of attribution theory or, it is more precise to say that he has developed a basis for this theory.... According to Weiner, people pass three stages in interpreting someone's behaviour: firstly, the behavior is observed and perceived, secondly, the behavior is assessed as deliberate, thirdly, internal or external reasons of behaviour are defined....
9 Pages (2250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us