StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Media of The Plastic Surgery Institute Of Miami - Research Paper Example

Cite this document
Summary
Name: Instructor: Task: Date: Media of the Plastic Surgery Institute of Miami The plastic surgery institute of Miami makes use of the social media in planning their business effectively. To achieve a media strategy, they formulate goals to be achieved and how the social media will help in achieving the goals…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
Media of The Plastic Surgery Institute Of Miami
Read Text Preview

Extract of sample "Media of The Plastic Surgery Institute Of Miami"

Task: Media of the Plastic Surgery Institute of Miami The plastic surgery institute of Miami makes use of the social media in planning their business effectively. To achieve a media strategy, they formulate goals to be achieved and how the social media will help in achieving the goals. The surgery institute sets concrete, measurable and achievable goals. Its management engages with their fans through the social media by giving their clients reasons to talk about their surgery services and encouraging other new customers to visit the institute.

Before engaging on social media, the management determines the prospective and customers with whom to engage with for the purpose of helping them to know their characteristics and to create a set of marketing personas for the targeted segment. To achieve this, the institute strives to understand the point of view and activities of their target market. The institute, therefore, keeps record of their customer’s past purchases, think demographics, psychographics, interests and priorities. It also seeks knowledge of the social media behavior of their targeted customers and where they engage in social media since not everyone is on social sites, like the Face book.

Due to the risk of spending more time on social media than expected, the management of the institute is strategic with time usage on social media and has a social media plan to help them find the right balance. The institute uses existing communications like the email and in-store for the purpose of encouraging customers to get onto social media to engage with them. The plastic surgery institute of Miami creates social media objectives to establish a specific, targeted strategy for the involvement of social media for proliferation of their business.

It uses tools provided by their social media clients to gauge the effectiveness of their current social media strategy. The management officials of the institute monitor their Face book social media page insights, for instance, to determine the “Like” clicks and the generated feedback like the comments. The institute also records the traffic that their site receives each month in terms of unique visits and page views. The statistics are obtained from services like Google Analytics and later used to set traffic goals for the institute’s site.

Ways of increasing media impressions are investigated by using social media dashboards like the Hoot suit and Tweet Deck to enable the institute to send tweets without using the computer. In media selection, the plastic surgery institute of Miami determines the medium to use in advertising their services by first understanding their target market. The management of the institute figures out the type of customers being dealt with, their buying process, where they buy, how they buy and the effect of competition.

After understanding their customers, the institute selects the medium type (Radio, TV, and Display Ads) that will reach a great number of the desired targets. The institute observes the advertisement medium used by their competitors to enable them decide on the most effective medium to use. Since the internet is the first place customers go, the institute searches online to affirm that it easy for their customers to access their website. The officials of the institute, also, visit their target markets to get information from people on which TV channel they watch, what they read and the websites they visit the most.

They also use specialist media buying agencies to help them with selecting the best media to use for their advertisements. In media planning, the plastic surgery of Miami plans advertising campaigns for their services that reach intended customers, with a minimum cost. Since social media platforms facilitate conversation between individuals and not companies, the institute strives to have a sense of other peoples’ talking. This enables the management of the institute to identify the appropriate people to engage in media planning.

The institute selects luxurious vehicles for their campaigns to impress the targeted audience. Under media buying, the institute operates with creative agencies, who design their advertisements (Field 99). They, then, get their advertisements on the television, radio, billboards, cinemas and online. The institute negotiates the best possible prices with media owners such as radio stations, television, website owners and magazine publishers for airtime or space. The institute buys media at competitive prices due to high demand of the media services.

However, the institute is devising ways increasing effectiveness of advertising their services at a reduced price. Social media is an incredible tool for business since it provides organizations with more customer insight, direct channels of communication and the ability to measure the effectiveness of the conversations. Work Cited Field, Shelly. Career Opportunities in Advertising and Public Relations. New York (NY): Facts on File, 2002. Print.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Media of The Plastic Surgery Institute Of Miami Research Paper”, n.d.)
Media of The Plastic Surgery Institute Of Miami Research Paper. Retrieved from https://studentshare.org/marketing/1491760-media-of-the-plastic-surgery-institute-of-miami
(Media of The Plastic Surgery Institute Of Miami Research Paper)
Media of The Plastic Surgery Institute Of Miami Research Paper. https://studentshare.org/marketing/1491760-media-of-the-plastic-surgery-institute-of-miami.
“Media of The Plastic Surgery Institute Of Miami Research Paper”, n.d. https://studentshare.org/marketing/1491760-media-of-the-plastic-surgery-institute-of-miami.
  • Cited: 0 times

CHECK THESE SAMPLES OF Media of The Plastic Surgery Institute Of Miami

Marketing Communications Tools

the plastic surgery institute of miami employs commendable communication skills when approaching and responding to potential clients.... Author's Names: Course Details: Due Date: Research Marketing Other marketing communications tools used in support The cosmetic surgery Miami uses other communication such as billboards to inform potential customers about plastic surgery.... hellip; Newspapers are also used in delivering appealing messages about plastic surgery....
3 Pages (750 words) Research Paper

Long-term Psychological Satisfaction & Plastic Surgery

This paper highlights that long-term psychological satisfaction is not guaranteed after plastic surgery even if the immediate results boost attractiveness, quality of life and self-efficacy.... These factors include advances in the field of plastic surgery, less invasive procedures, lower cost of the treatments and the increased amount of income of the individuals.... History of Plastic and Cosmetic Surgery The incidence and prevalence of plastic surgery is as old as humankind is....
8 Pages (2000 words) Research Paper

Mkt386 group presentation

media of The Plastic Surgery Institute Of Miami The plastic surgery institute of Miami makes use of the social media in planning their business effectively.... Weaknesses Even though the plastic surgery institute of miami posses much strengths to be admired, it also has weaknesses that make it an unpleasant place.... the plastic surgery institute of miami creates social media objectives to establish a specific, targeted strategy for the involvement of social media for proliferation of their business....
3 Pages (750 words) Essay

The Role of a Model in Fashion

The essay explores the Notion of an ‘Ideal' in Fashion.... A suitable starting point to define society's perception of ‘the model' must surely be by grounding its definition in some form.... Wikopedia defines the model as “somebody who acts as a human prop for purposes of art.... hellip; This essay analyzes the role of the model in fashion....
20 Pages (5000 words) Essay

The Prevalence of Plastic Surgery Operations

This essay talks about plastic surgery which is becoming commonplace among teenagers and adults alike, as people attempt to look better and conform to the standards set by society, but what is not emphasized are the negative effects that plastic surgery is having on people who undergo.... hellip; As the report discusses more and more people subject themselves to plastic surgery as a way of improving their appearance and thereby enhancing their self-esteem....
3 Pages (750 words) Essay

Plastic Surgery Is the Most Common Surgery Done in America

Studies have continuously shown that people dress a certain way and acquire certain things to try to evince an attitude of belonging to a particular… In today's beauty culture, plastic surgery is the most common surgery done in American hospitals.... This shallow, obsessive view can be especially seen in the alarming numbers of teenagers, both male and female, seeking plastic surgery, because it can be potentially harmful to the individual's psychological nature and physical health, and as it is perpetuated by their role models and peers and encouraged or supported by their parents and elders....
5 Pages (1250 words) Essay

Challenges to Urban Cities Policing

The other cities that are at risk from flood disasters are; Mumbai, Shanghai, miami, New Orleans, Calcutta and Alexandria.... The drastic increase in the cities' population results in several challenges.... The paper discusses these challenges, with more focus towards police work challenges....
10 Pages (2500 words) Essay

Plastic Surgery: Breast Augmentation

This report has considered focusing on the plastic surgery institute of miami.... Breast augmentation in the plastic surgery institute of miami has been given much emphasis in the plastic surgery institute of miami despite the many challenges faced by ladies wishing to augment their breast.... plastic surgery institute of miami has invested its resources, facilities and technical expertise to provide the best services to its clients which reduces the rates of dissatisfactions after the surgery....
8 Pages (2000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us