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Financial and Social Performance - Coursework Example

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Summary
The paper "Financial and Social Performance" highlights that the coffee industry is a fickle and very competitive market where changes frequently take pace. GMCR/Keurig needs to alert and watch market trends to monitor consumers’ habits and come up with prompt ways of meeting them…
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Financial and Social Performance
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Extract of sample "Financial and Social Performance"

The stakeholders are the poor people, governments, and investors some from developed countries.

Lately, they have resorted to IPO to boost their financial base. It is a risky strategy and they will have to find a way of balancing lower interest rates and giving investors higher returns. At the moment the voices against higher profits are muted. However, they are bound to grow over time as poor bank members become disillusioned.
The banks need more resources and professional management. To acquire these they will need to go public and attract investors. The dilemma is how to raise capital without hurting poor members and please investors who expect high returns. Going public will make it difficult to find a balance between fiduciary responsibilities and social good. As a result, pressure is mounting on the banks to lower their interest rates which will lead to lower profit margins. With lower profit margins the bank's leadership will need to devise a means of providing financial services to the poor and simultaneously meeting fiduciary duties of stakeholders. Because of the IPO microfinance banks have reported improved transparency and reporting and profits are now shared among the poor members and foreign stockholders.

2-Keurig C34
The strategies GMCR/Keurig used to fuel growth included developing a strong brand and character, delivering products consumers are passionate about, good distribution and relationship networks,s and innovation. Other strategies are strategic acquisitions, changing consumer behavior, being aware of and meeting consumer demands, provision of convenience and choice for the consumer, differentiation, quality, personalized service, speed and ease of use, licensing agreements and collaboration with regional industrial players, quality products and easy to use features, wider choice and licensing agreements that enabled rapid expansion. The prices were low and products accessible and they were innovative in product development.
GMCR/Keurig's external environment includes competition, financial, marketing, and operating factors, the economically stagnant US market, socially changing habits of consumers in Asia, Europe, and coffee-producing countries, changes in consumer priorities, the global meltdown, legal protection of patents and trademark registrations and barriers to entering the coffee market. GMCR/Keurig are quick and creative innovators as witnessed in efforts to reach office coffee consumers and the launch of the Keurig K cups. Read More
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