StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Market Segments Analysis - Article Example

Cite this document
Summary
The article "Market Segments Analysis" focuses on the critical analysis of the major issues in market segments. Research ethics is a wide umbrella that deals with the responsible conduct of research and its entire component. Research ethics means putting into action moral rules…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful

Extract of sample "Market Segments Analysis"

Human subjects often get involved in research, and this involves the use of human beings as a subject in the investigation and incorporates both data collected and analysed, to answer some questions. An example is in the analysis of specimens, biological, behavioural and epidemiological studies mostly in medical research. In involving humans as a subject in any research, the ethical guidelines must be followed to the letter. The regulations were put to protect these subjects from abuse (Orb, Eisenhauer, & Wynaden, 2001).

The attached journal describes how segmentation is changing the insight into contemporary services and marketing practices. It explores market segments in the product service systems of different companies. Market segmentation is mainly regarded as an essential tool for customer proposition development, selection and mass communication. The article describes events that trigger and direct companies on how to handle customers (Bailey et al., 2009).

The data was collected through interviews in various companies. Confidentiality was observed during the interview since it involved interviewing workers for insight into how they handle customers, as well as how the management handle workers. Confidentiality of customers was seen as they provided some information, not in favour of the companies and companies’ workers. Consent was obtained from the interviewees, and they were given coded names to avoid identity.

As per the assessment, ethics in research was well observed. It can be concluded so basing the fact that confidentiality was well observed (Weaver, 2001).

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Market Segments Example | Topics and Well Written Essays - 250 words, n.d.)
Market Segments Example | Topics and Well Written Essays - 250 words. https://studentshare.org/marketing/1886632-market-segments
(Market Segments Example | Topics and Well Written Essays - 250 Words)
Market Segments Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1886632-market-segments.
“Market Segments Example | Topics and Well Written Essays - 250 Words”. https://studentshare.org/marketing/1886632-market-segments.
  • Cited: 0 times

CHECK THESE SAMPLES OF Market Segments Analysis

Segment Reporting for Investor

he decision based on such an analysis would be more factual and objective.... If the Weak Form is valid, technical analysis becomes ineffective.... If this form of the hypothesis holds true, then fundamental as well as technical analysis is also ineffective because all publicly available information has been thoroughly analyzed, assessed and acted upon.... egmental reporting SR gives the analysis of the segments and the key figures such as sales, net assets and profits of each segment....
12 Pages (3000 words) Essay

Understanding of Internal Factors Influencing Customer Behavior

The SWOT analysis in fact envelops Market Segments Analysis and fitting strategy formulation.... This product-centric view of market segments has been long discarded as being inadequate for very logical and plausible reasons.... This competitor quietly enters in, reads the market segments and positions his products attributes and qualities with requisite differentiation to make up a most relevant product bundle to the most valuable segment and skim it merrily....
12 Pages (3000 words) Essay

Anglo American Plc - Segmental Report and Financial Risk Disclosures

Petropavlovsk PLC (POG) - Financial and Strategic SWOT analysis Review.... A Critical analysis of Segmental Reporting Based On an International Perspective: A Ground for a Better Regulation.... The segmental report refers to the demonstration of distinct accounts for each division, branch, or among other segments of the company.... egmental report refers to demonstration of distinct accounts for each division, branch or among other segments of the company (Investopedia, 2011)....
11 Pages (2750 words) Coursework

Market Segment Analysis

The paper "Market Segment Analysis" evaluates the profitability of the restaurant analyzing three market segments - Single Saudi students in Victoria, Married Saudi students in Victoria, and Muslim non-Saudi.... The purpose of this paper is to evaluate the marketability of opening a Saudi restaurant in Victoria BC by focusing on three potential market segments for this business venture.... hree market segments will be analyzed which include Single Saudi students in Victoria, Married Saudi students in Victoria and Muslim non-Saudi....
5 Pages (1250 words) Essay

Accounting Standards for Segmental Information

This paper provides an analysis of why the setters of accounting standards believe that the provision of segmental information is beneficial.... When it comes to the evaluation of large capitalized companies, carrying out an analysis of important financial information is the beginning point.... The segment data of a company is therefore an important place to begin an analysis of the operational and financial position of a company.... By breaking an organization in segments, it is possible to analyze the operations of a company deeply, and provide an accurate analysis of its financial and operational activities (Crawford and Helliar, 2010)....
6 Pages (1500 words) Essay

Specifics of Segment Reporting

(2012), An analysis of the impact of adopting IFRS 8 on the segment disclosures of European blue chip companies, Journal of International Accounting, Auditing and Taxation 21 (2012) 79– 105 ... Segment reporting is defined as the reporting for the company's separate operating segments as additional disclosures to its financial statements (IFRS 8 website).... SEGMENT REPORTING By of the of the School Introduction Segment reporting is defined as the reporting for the company's separate operating segments as additional disclosures to its financial statements (IFRS 8 website)....
6 Pages (1500 words) Assignment

DuMont Ventures Investment

Different venture opportunity alternative are normally engaged in different market segments.... Internship focused on understanding the intricacies of investment opportunity analysis.... nternship involved understanding the intricacies of investing in an entrepreneurial firm, an opportunity analysis.... Investment opportunity analysis includes analyzing how the prospective venture capital company's management runs its business operations....
18 Pages (4500 words) Term Paper

The Current Requirements of IFRS 8

further limitation of IFRS 8 is that it does not require the analysis of the liabilities on a segmental basis.... Segmental reporting involves disclosing the operating segments of a company including its divisions or subsidiaries alongside its financial statements.... Segmental reporting involves disclosing the operating segments of a company including its divisions or subsidiaries alongside its financial statements.... Segmental reporting involves disclosing the operating segments of a company including its divisions or subsidiaries alongside its financial statements....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us