StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Pricing Analysis 1 VO - Essay Example

Cite this document
Summary
Here we will talk about price, how effective is a price increase/decrease in attracting customers? Amongst the 4 P’s, Price is the easiest variable to change. Price…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Pricing Analysis 1 VO
Read Text Preview

Extract of sample "Pricing Analysis 1 VO"

of Paper PRICING ANALYSIS Marketing is one of the major determinants of profitability and acceptability of the product by the customers. Here we will talk about price, how effective is a price increase/decrease in attracting customers? Amongst the 4 P’s, Price is the easiest variable to change. Price itself is made up of 3 key components; Cost, Customer and Competitor. It should be high enough so that it covers the cost with a percentage of mark-up, but not so high as to discourage the loyal and possibly potential customers (Lacobucci, 2009, 100).

Given the scenario of Hanabo Manufacturing, a 5% reduction in price would lead to a comparative increase in sales volume. Assuming:Customers are loyalProduct is a necessity Competitors would not react to this price cutHowever, the graph in the scenario shows an elastic demand which means that the product in question is a luxury and not a necessity. Hence, greater number of substitutes would result in greater competition. Therefore, rather than implementing a price cut which is an imperfect way to attract customers; the company can offer a discount (Lacobucci, 2009, 111).

The company should keep a discount offer of 5%, the proposed price reduction, for a limited time period and monitor its sales. If the sales are higher as expected during that particular period then it can proceed with the price reduction, and hence enhance its sales and market share. Works CitedLacobucci, D.L. (2009). MM. USA: South-Western College

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pricing Analysis 1 VO Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Pricing Analysis 1 VO Essay Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/marketing/1594038-pricing-analysis-1-vo
(Pricing Analysis 1 VO Essay Example | Topics and Well Written Essays - 250 Words)
Pricing Analysis 1 VO Essay Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1594038-pricing-analysis-1-vo.
“Pricing Analysis 1 VO Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1594038-pricing-analysis-1-vo.
  • Cited: 0 times

CHECK THESE SAMPLES OF Pricing Analysis 1 VO

Principles of Corporate Finance

Capital Asset pricing Model Capital Asset pricing Model Introduction This report would make the readers understand what Capital Asset pricing Model (CAPM) is and how it is used for decision making by the corporate sector.... Capital Asset pricing Model (CAPM Capital Asset pricing Model (CAPM) is considered to be one of the most commonly used financial models used in the industry to determine the impact of risk on return from a certain investment (Brealey, Myers, & Allen, 2011)....
6 Pages (1500 words) Essay

A World of Arbitrageurs and Vendors of Information

This paper is an analysis of the Arbitrage Pricing Theory (APT) of Ross (1976).... The macroeconomic risk affecting the analysis of APT was also discussed.... The analysis of Lehman and Modest was able to show that one of the problems in determining the factor for asset pricing is the proper or the correct use of procedure.... Lehman and Modest opposed Fama-Macbeth in using the maximum likelihood analysis in determining the factors....
11 Pages (2750 words) Essay

Driving School case

(Pollack) The first phase, Strategic Marketing analysis, includes observing every element of the marketplace such as target market, industry growth, market size as well as competitors.... This is considered as the "Opportunity analysis" stage when the firm is able to identify if there is indeed an opportunity in the market (Pollack).... This stage entails the review of product strategies, presentation of service offering, pricing scheme, enticing customers and determination of the place where the service would be rendered (Pollack)....
4 Pages (1000 words) Essay

Product Pricing Strategy: Value-Based or Costing Based

An essay "Product pricing Strategy: Value-Based or Costing Based?... presents the strategic perspective of product pricing with an argument whether it should be value based or actual costing based.... The author also presents the ethical considerations & other concerns in product pricing.... hellip; Organization should have own strategic goals for pricing – like prices will never be quoted in such a way that the revenues from the product will be less than 10% above the break-even pertaining to the business of that product OR under any circumstances no product shall be allowed to incur losses to the extent that the overall revenues of all products....
4 Pages (1000 words) Essay

Pricing Decisions Case Study on the Springfield Noreasters

The paper contains a SWOT analysis for the analysis and assessment of the operating environment of the team.... This report “pricing Decisions – Case Study on the Springfield Nor'easters” will identify the strategic issues and problems faced by the Springfield Nor'easters minor league baseball team.... The main problem that the team faced was the pricing of the tickets for the matches....
5 Pages (1250 words) Essay

Modern pricing models

dW1 and dW2 represent two correlated standard Brownian motions, while the five parameters of the Heston model evident in the equation are vo as the initial variance, p as the correlation, k as the speed of the mean reversion, w as the volatility of volatility, and as the long term variance.... The volatility of found in the geometric Brownian motion constant was √vt = √4% = 2%In a Heston model, the mean reverting process drives these volatility functions, whereby vo = 4% the initial variance = 4% the long-term variance = 2 the speed of mean reversion = 30% representing the vol of vol P = -0....
1 Pages (250 words) Essay

Business Strategy

The main aim of the study is to understand the current position of the organisation and suggesting their future activities to acquire… The study has evaluated the internal key driving forces of the organisation through the analysis of VRIO as well as McKinsey's 7s framework.... The evaluation of driving forces of external market and the competitors' analysis of new location has also These analyses have assisted the report to evaluate the critical success factors of the organisation....
8 Pages (2000 words) Assignment

Optimal Number of Securities in a Risky Asset Portfolio

Investors prefer the lowest standard deviation because of the axiom CAPM model that states that investors fear risks most, and they… Normally, they devote their due care on the average and deviation of their returns from the investment to minimize the deviation of the return on the portfolio given an anticipated return and maximize anticipated To determine an efficient portfolio, an efficient frontier is drawn....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us