StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

A New Carrabbas Restaurant - Case Study Example

Cite this document
Summary
In the paper “A New Carrabba’s Restaurant” the author will discuss demographic, psychographic, and environmental factors for opening a new Carrabba’s restaurant in the area. His target market is going to be young families. Carraba’s is not a high scale or trendy restaurant…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
A New Carrabbas Restaurant
Read Text Preview

Extract of sample "A New Carrabbas Restaurant"

Download file to see previous pages

In two words the character could be described as "cozied up". Deep comfortable booths would be installed to make you feel pampered and a combined Venice beach/Italian decor that takes you back to another era. Front and center would be a huge photograph of the boardwalk as it was in 1910 when ladies took their parasols along for the stroll and the men wore straw hats. Posters and signage on the walls come from the days when wine and grappa were still being served as a matter of course. e. Promotion - At the opening of the season I would present my own Carnivale on the boardwalk thus creating my own Italian Boardwalk.

The website provides some amusing promotional ideas such as the "in love" campaign. In addition to that, I would seek to bring children into the contest as well. I would have them tell me what is their favorite Italian dish, or maybe even do an outdoor cook-off with kids cooking their favorite Italian dish and the winning dish has a place of honor on our children's menu. Depending on reception, this would be a once a month contest. a. Media selection - A new restaurant is usually a highly-anticipated event in many smaller cities.

Heighten this anticipation by promoting the restaurant even while you're still working on the construction. Make sure you hang a banner announcing the arrival of a new and exciting restaurant. Generate positive word of mouth advertising through radio spots and print media. By the time you are ready to open the doors, you should have a crowd of hungry customers waiting. Restaurants typically enjoy a 'honeymoon' period where a business is booming and new customers are pouring in. What I want to do is keep enough of those customers coming back for more.

Within reason, I would promote our best dishes with 'two for one' deals or other heavy discountsb. Message content I'll want to find a theme for the restaurant that is exciting and innovating, or at least different than the competition. Basically, a good restaurant environment seduces the customer into ordering higher-ticket specialty foods and also encourages return visits. But 'gimmicks' must be kept to a minimum for long-term success. I would decorate the walls with theme-related items, such as antiques or imported Italian delicacies.

Uniforms that match the theme and decor of the restaurant. Background music is essential and offers a chance to emphasize the theme even more.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(A New Carrabbas Restaurant Case Study Example | Topics and Well Written Essays - 500 words, n.d.)
A New Carrabbas Restaurant Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1529544-carabba-restaurant
(A New Carrabbas Restaurant Case Study Example | Topics and Well Written Essays - 500 Words)
A New Carrabbas Restaurant Case Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1529544-carabba-restaurant.
“A New Carrabbas Restaurant Case Study Example | Topics and Well Written Essays - 500 Words”. https://studentshare.org/business/1529544-carabba-restaurant.
  • Cited: 0 times

CHECK THESE SAMPLES OF A New Carrabbas Restaurant

Business plan for a restaurant

The restaurant business is quite a competitive and challenging industry.... hellip; SWOT analysis For the restaurant business to become successful, it is vital to carry out a SWOT analysis for it.... Strengths The restaurant's strength lies on its location.... The restaurant's goals shall allow the business to plan and understand its point of success.... The restaurant team should aim to achieve the business goals and assist to ensure they are met for the eventual success of the business (LLC 2010, p....
7 Pages (1750 words) Essay

Challenges of restaurant operations in new Jersey

Challenges of restaurant Operations in New Jersey Name: Institution: Course: Tutor: Date: Introduction Tourism is one of major foreign exchange earners in most economies and contributes to the national growth product of these economies.... Managers of these restaurants and relevant stakeholders have to make decisions from administrative point of view and try to incorporate other factors such as state laws and provided statutes, demographic and geographic factors to enhance operations of the restaurant....
5 Pages (1250 words) Essay

Improving Customer Wait Lines and Wait Times through New Restaurant Layout

The proprietor is also concerned that customers… The proprietor therefore wants to improve the layout of the restaurant to minimize the length of time customers wait in line and to avoid confusion. The owner wants to know how much time customers are currently spending in lines and how much time they will spend in lines in a new layout by using the new process that CEI shall develop.... Village Grill, a cafeteria style restaurant, has expressed concern regarding declining revenues over the recent past and the proprietor attributes this to the construction of a bridge which has reduced access to the restaurant....
7 Pages (1750 words) Essay

Restaurant characters

The time that I chose to visit the fast food restaurant was 7:00 PM.... Talking about the ethnic background of patrons at the fast food restaurant, Restaurants Characters of Restaurants Characters This reflection paper aims to present my observational experience of behavioral activities of patrons at McDonalds.... The time that I chose to visit the fast food restaurant was 7:00 PM.... I noticed that most of the patrons who were at the restaurant were between the ages of 15 to 40....
2 Pages (500 words) Essay

Overview of Perry Street Restaurant Found in New York

The paper "Overview of Perry Street restaurant Found in New York" highlights that Perry Street is located in the Richard Meir Towers on 176 Perry Street New York....  It is a fairly new restaurant and was opened in 2005.... nbsp;… Information such as when the restaurant was started, its head chef, owners, roles of the shareholder, history, parent company etc.... The work outlines reasons why the restaurant was chosen and expectations of the visits....
2 Pages (500 words) Essay

ABC - a New Grading System for American Restaurants

hellip; In the inspection process of a restaurant's sanitary terms, inspectors assign numerical value points to the different violations of the Health Code.... When these violation points are summed up, the resultant measure gives the restaurant's general sanitary condition.... When a restaurant is graded B or C, this is not final grade until it is given the chance to go face the Office of Administrative Trials and Hearings Health Tribunal so as to contest allegations of violations leveled against it....
10 Pages (2500 words) Research Paper

Thai Agri-Food Production Process Development

This has been achieved through intensive research, the use of technology, and continuous learning in developing new farming techniques.... … The paper "Identify Opportunities in Best Practice for Thai agri-food production process Development" is a good example of a capstone project on agriculture....
22 Pages (5500 words) Essay

Restaurant Review

This the "restaurant Review" essay.... hellip; That is why I love eating in a China-themed restaurant as they have a fantastic collection of indigenous delicacies.... I have tried many in our region, but what has attracted my attention most is the China Buffet restaurant.... However, the restaurant's glory of late is the new sushi and hibachi bar.... What I loved most about the decorations in this restaurant were the hanging images....
3 Pages (750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us